This session requires RSVP, and access will only be available to badge types listed under “Primary Access.”
Google Analytics has evolved beyond a basic platform into a suite of analytics products. In this workshop, we’ll look at the more advanced ways you can use these new tools to better understand your users. We will cover a range of topics including:
• Using Google Tag Manager to bring third party data into Google Analytics.
• Tracking offline behavior within Google Analytics using the measurement protocol.
• Improving the experience on your website using Google Optimize for A/B testing.
• How to get data out of Google Analytics using Data Studio and the embed API to create visualizations to uncover insights and turn your data into something people will use.