Hacking Google Analytics
This session requires RSVP, and access will only be available to badge types listed under “Primary Access.”
Google Analytics has evolved beyond a basic platform into a suite of analytics products. In this workshop, we’ll look at the more advanced ways you can use these new tools to better understand your users. We will cover a range of topics including:
• Using Google Tag Manager to bring third party data into Google Analytics.
• Tracking offline behavior within Google Analytics using the measurement protocol.
• Improving the experience on your website using Google Optimize for A/B testing.
• How to get data out of Google Analytics using Data Studio and the embed API to create visualizations to uncover insights and turn your data into something people will use.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.