Gifs, cat pictures, memes and 12-word "listicles" dominate the internet landscape, so it would be easy to assume that millennials simply don't care about learning or reading, but we know conclusively that that isn't true. Millennials are just as likely to devour a 4,000-word educational piece as they are to look at a funny picture of a dog on a skateboard – they just want to have fun while doing it. This conversation explores the different ways smart content creators across the Internet make learning into a guilty pleasure.