Musicians today don’t just entertain fans – they immerse them in their life, their inspirations, their passions, their causes. The world’s most recognizable entertainers are using their celebrity for good, engaging fans in their causes and igniting them to give back to others. This panel, which features management teams for Usher and Panic! At the Disco, will share how entertainers are building measurable support for amazing charities while growing their brand affinity.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.