This is Your Brain. This is Your Brain on Ads

Mar 11, 2017

9:30am – 10:30am CT

What drives people to stop, look, feel, share and buy? People may not always be able to articulate it, but consumer neuroscience is shedding new light on the non-conscious aspects of consumer decision making. A panel of experts, led by Facebook’s Dr. Naomi Grewal, will discuss cross-media consumption, screen size and physiologic response to advertising. Discover how consumer neuroscience can help you tell stories that will resonate with people across screens.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Manuel Garcia-Garcia

The Advertising Research Foundation

Naomi Grewal

Facebook

Aaron Reid

Sentient Decision Science

Pranav Yadav

Neuro-Insight

Details

Primary Entry:
Platinum Badge
Interactive Badge
Secondary Entry:
Music Badge
Film Badge
Format:

Panel

Type:

Session

Track:

Brands & Marketing

Level:

Intermediate