This is Your Brain. This is Your Brain on Ads


Manuel Garcia-Garcia

The Advertising Research Foundation

Naomi Grewal


Aaron Reid

Sentient Decision Science

Pranav Yadav

Neuro-Insight US Inc

What drives people to stop, look, feel, share and buy? People may not always be able to articulate it, but consumer neuroscience is shedding new light on the non-conscious aspects of consumer decision making. A panel of experts, led by Facebook’s Dr. Naomi Grewal, will discuss cross-media consumption, screen size and physiologic response to advertising. Discover how consumer neuroscience can help you tell stories that will resonate with people across screens.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Panel
Event Type: Session
Level: Intermediate