Date TBA

What drives people to stop, look, feel, share and buy? People may not always be able to articulate it, but consumer neuroscience is shedding new light on the non-conscious aspects of consumer decision making. A panel of experts, led by Facebook’s Dr. Naomi Grewal, will discuss cross-media consumption, screen size and physiologic response to advertising. Discover how consumer neuroscience can help you tell stories that will resonate with people across screens.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Manuel Garcia-Garcia

Manuel Garcia-Garcia

The Advertising Research Foundation

photo of Naomi Grewal
photo of Aaron Reid

Aaron Reid

Sentient Decision Science

photo of Pranav Yadav

Pranav Yadav

Neuro-Insight

Primary Access
Platinum Badge
Interactive Badge
Secondary Access
Music Badge
Film Badge
About
Format: Panel
Type: Session
Level: Intermediate