Keeping Music Culture Alive in a Streaming World

2015 was a turning point in consumer adoption of streaming - convenience, access, and portability won. Now tech giants control much of our listening experiences – but is a playlist enough to keep music culturally relevant?

Is the artist’s counter culture voice still alive, speaking for and to those with an alternative viewpoint? How do disappearing record stores impact local culture? Where will intimate shows occur if live music venues continue to be pushed out in the race of urban development?

Join a panel of current performing artists, technologists and activists as they discuss trends, risks and local efforts underway to keep music culture alive in a streaming world.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Melvin Gibbs

Content Creators Coalition

Nigel House

Rough Trade Retail

Vickie Nauman


Jonathan Poneman

Sub Pop Records

Primary Access
Music Badge
Platinum Badge
Artist Wristband
Secondary Access
Film Badge
Interactive Badge