Augmenting Reality, For Real

Mar 14, 2017 | 12:30pm – 1:30pm
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Speakers

There will be an encore presentation of this session on Tuesday, March 14 at 2:00pm. Austin Convention Center: Room 8ABC

Moment Factory shares the dream of getting digital media off screens and out into the real-world. But we believe in a different approach, and we're making it real with our Lumina night walk experiences. Join our session as we chart a path into new formats of "augmented" entertainment—disruptive formats that have drawn hundreds of thousands of people together, out of their isolating screens, and back into the world.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Artist Wristband, Film Badge, Interactive Badge
Format: Solo
Event Type: Session
Level: Advanced