Augmenting Reality, For Real
There will be an encore presentation of this session on Tuesday, March 14 at 2:00pm. Austin Convention Center: Room 8ABC
Moment Factory shares the dream of getting digital media off screens and out into the real-world. But we believe in a different approach, and we're making it real with our Lumina night walk experiences. Join our session as we chart a path into new formats of "augmented" entertainment—disruptive formats that have drawn hundreds of thousands of people together, out of their isolating screens, and back into the world.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.