Turning Inspiration Into Action on Instagram

Mar 13, 2017 | 12:30pm – 1:30pm CT
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Turning Inspiration Into Action on Instagram


Craig Brommers


Michael Hondorp


There will be an encore presentation taking place Monday, March 13 at 2:00pm. Hyatt Regency Austin: Zilker Ballroom 1.

With over 600 million users, Instagram is the 2nd largest platform behind Facebook. From curated content to real life moments, Instagram is a place for inspiration and discovery. But how can marketers move inspiration and discovery to action?
In this session, Michael Hondorp, the retail lead for Instagram, will discuss the most innovative ways brands are driving impact with Instagram. From using ad formats in unexpected ways, to developing ideas customized for the feed, attendees will leave inspired to think differently about creating for the platform. The session will also include a fireside chat with Craig Brommers, Gap Inc.'s CMO, to share his marketing perspective.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Artist Wristband, Film Badge
Format: Dual
Event Type: Session