Rethinking the Future of Music Festivals

Mar 17, 2017

5:00pm – 6:00pm CT

With more than 32 million people attending at least one music festival a year, they have become a mainstream pastime of our culture. Yet despite the advancements in technology, sound engineering, and digital media, large festivals have become generic, boasting similar lineups and experiences. So how can we reshape the future of music festivals?

This panel assembles some of the industry experts helping redefine the music festival experience. We’ll hear about how they are cultivating and supporting local music scenes, sourcing unique performances, and creating new economic opportunities for musicians, while fostering new visions for what a music festival can be for fans and artists.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Doug Freeman
Doug Freeman

The Austin Chronicle

photo of Robin McNicol
Robin McNicol

Live Nation

photo of Christian Morin
Christian Morin


photo of Jeff Vetting
Jeff Vetting

Vulcan Inc

Primary Access
Music Badge
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Artist Wristband
Secondary Access
Film Badge
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