While augmented reality can be playful – even fun – AR isn’t just a game – it’s a business game-changer. In the same position that mobile apps were just a few years ago, AR apps represent a multi-billion-dollar opportunity for developers and designers as well as business leaders who want to build the future. AR pioneer Meron Gribetz will demonstrate how – based on the principles of neuroscience – AR apps can easily be created, then put into use to achieve optimal results in three dimensions: creativity, communication and collaboration.