The Definitive Profile of the Festival Superfan

Mar 16, 2017 | 5:30pm – 6:30pm
The Definitive Profile of the Festival Superfan


Jacob Matthews

Bonnaroo Music & Arts Festival

Dede Flemming

The Do LaB

Shana Fong


32 million people go to at least one U.S. music festival every year — but not all festival-goers are created equal. Eventbrite will present new research straight from the mouths of festival fans on why they attend, how much they spend, what drives their loyalty, and which aspects of the festival experience matter most to them. The session will feature a panel of industry experts from The Do Lab (Lightning in a Bottle, Coachella), Eventbrite, and more discussing top trends from the past year and how festival producers, artists, talent buyers, and more can better target and serve these high-value fans in 2017 and beyond to be even more successful.

Primary Access: Music Badge, Platinum Badge, Artist Wristband
Secondary Access: Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Level: Intermediate
Online: Website Slides