Music festivals constitute a billion dollar business, and they present an effective platform for bands to engage new audiences and sustain their fans. More and more, GenX and millennial parents bring young children along to festivals, and both brands and artists are discovering that festivals with family-friendly areas present a fertile ground for engaging new and future customers and ambassadors. Our panel will offer experienced presenters and marketers who will explore experiential marketing through family-friendly areas and the growth opportunities. Topics: how family areas benefit brands, how to create the experience, examples from Stagecoach Fest, Pilgrimage, Lollapalooza and more.