Brands have the ability to influence society and bring change in the world. Art, in all forms, provides endless ways of expression and communication that can enrich our lives. Through the creation of art via non-commercial means, brands can contribute to society in meaningful ways, from the advancement of artists and ideas to the growth of creative outlets, while enhancing brand favorability among consumers. Investments that nurture a passion shared between people and brands can increase brand equity and foster strong connections that money can’t buy. Discover how the unique ecosystem of brands, consumers, and artists operate to create more meaningful art and a more interesting world.