#VideoMedia

Video Production: The Next 10x Tech Marketplace

Mar 14, 2017

11:00am – 12:00pm CT

Branded video production is exploding. $4.5 billion was spent on the production of branded video in 2016 and 850 hours of video are uploaded to YouTube every minute. But huge bottlenecks exist. Demand for video is outpacing companies’ stagnant production budgets. And the old school production staffing model - bogged down by legacy methods of ad agencies, talent agencies and corporate bureaucracies - is unable to access the enormous talent pool of global video professionals. How will the tech industry optimize, scale and monetize the industry to satisfy the enormous need?

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Marc Battaglia

Marriott International

Nick Felder

The Coca Cola Company

Ashley Kaplan

Fullscreen Media

Details

Primary Entry:
Platinum Badge
Interactive Badge
Secondary Entry:
Music Badge
Artist Wristband
Film Badge
Format:

Panel

Type:

Session

Track:

Brands & Marketing

Level:

Advanced