Branded video production is exploding. $4.5 billion was spent on the production of branded video in 2016 and 850 hours of video are uploaded to YouTube every minute. But huge bottlenecks exist. Demand for video is outpacing companies’ stagnant production budgets. And the old school production staffing model - bogged down by legacy methods of ad agencies, talent agencies and corporate bureaucracies - is unable to access the enormous talent pool of global video professionals. How will the tech industry optimize, scale and monetize the industry to satisfy the enormous need?
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