Arrow Straight: Success of Vans Warped Tour

Date TBA

Speakers

Jen Kellogg

4fini Inc

Joe Bogdan

Silvershift

Kate Truscott

4Fini Sponsorship & Marketing

Adam Sloan

Journeys

Kevin Lyman

4fini Inc

Vans Warped Tour is the largest and longest running touring music festival in the United States. Held in non-traditional venues such as fair grounds, parking lots and fields, and sponsored by shoe manufacturer Vans since the tour’s inception in 1995, it has been known as “Vans Warped Tour” since 1996. This panel will discusses the interplay of brand communities and philanthropy bordering on social entrepreneurship as underpinnings of the philosophy of Warped’s founder, Kevin Lyman. It identifies those factors as the primary reasons for the longevity and other successes of Warped, both as a music festival and an entrepreneurial venture.

Primary Access: Music Badge, Platinum Badge, Artist Wristband
Secondary Access: Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Level: Beginner