#musictour

Arrow Straight: Success of Vans Warped Tour

Mar 17, 2017

3:30pm – 4:30pm CT

Vans Warped Tour is the largest and longest running touring music festival in the United States. Held in non-traditional venues such as fair grounds, parking lots and fields, and sponsored by shoe manufacturer Vans since the tour’s inception in 1995, it has been known as “Vans Warped Tour” since 1996. This panel will discusses the interplay of brand communities and philanthropy bordering on social entrepreneurship as underpinnings of the philosophy of Warped’s founder, Kevin Lyman. It identifies those factors as the primary reasons for the longevity and other successes of Warped, both as a music festival and an entrepreneurial venture.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Joe Bogdan

Silvershift

Jen Kellogg

Vans Warped Tour

Kevin Lyman

4fini Inc

Adam Sloan

Journeys

Kate Truscott

4Fini Sponsorship & Marketing

Details

Primary Entry:
Music Badge
Platinum Badge
Artist Wristband
Secondary Entry:
Film Badge
Interactive Badge
Format:

Panel

Type:

Session

Track:

Touring & Live Experience

Level:

Beginner