CANCELED: Memories Matter: Leveraging the Experience Economy

Mar 15, 2017

3:30pm – 4:30pm CT

Experiences are replacing possessions as the most fulfilling way to enrich lives; even our social currency is tied into the moments we share. From companies that enable a new way to think about vacation or exciting ways to take back your weekend, to ride-sharing apps that help get you there, the economy is already shifting to adapt. Within this new paradigm, it’s vital for brands to grow more mobile, social and personal to cultivate their businesses in this environment and meet consumer needs. In this panel, industry leaders from StubHub and Lyft will discuss the growing impact of the experience economy and how to provide consumers greater value.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Jason Abbruzzese

NBC News Digital Network

Details

Primary Entry:
Platinum Badge
Interactive Badge
Secondary Entry:
Music Badge
Film Badge
Format:

Panel

Type:

Session

Track:

Brands & Marketing

Level:

Intermediate