For the designer or Lean practitioner who has ever wondered “does good design have a place at the Lean table?”…you’re not alone. Integrating design practitioners and thoughtful design processes into Lean teams and MVP development is a challenging but critical component to the success of your startup. Up until this point, the role of design in Lean Startup has been left ill-defined and squishy. Through case studies and learnings, you will takeaway five key things you should start doing right now to integrate design in a way that is both meaningful and measurable for your Lean Startup—and more importantly, build lasting relationships with your customers.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.