Presented by Rubicon Project

What Do Unicorns, Smallpox & Beer Have in Common?

Join this session as Brynn Moynihan discusses the circumstances in which "disruptive innovations” have taken place throughout human history and takes a look at the watershed moments and radical inventions that have shaped society, from early unicorns like the first vaccine to, wait for it... beer. This session takes a look at the key elements that have catalyzed disruptive innovation throughout time, and explores how to incorporate these elements into the culture of a company. The history of disruptions shows us that almost every major breakthrough follows a wild convergence of ideas and a period of dissent, so how can we mimic that “radical convergence” within a company?

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Brynn Moynihan

Rubicon Project


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