How to Build a Pop-Up Movement with Purpose

Mar 11, 2017 | 3:30pm – 4:30pm CT
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We live in an era of pop-up activism in which movements start and spread almost entirely through digital and social platforms. This panel will explore pop-up activism and its place in modern history and will be moderated by Aaron Sherinian, chief communications and marketing officer of the United Nations Foundation, and architect of some of the marquee pop-up movements of our time. Panelists include one millennial who leveraged her run for Congress to become an ambassador for brands with a cause, an entrepreneur who feeds the homeless with an app and the innovation officer behind one of the largest social movements in history.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Level: Beginner