How Kona Brewing Successfully Bottled Hawaii

Mar 13, 2017 | 2:30pm – 3:30pm
How Kona Brewing Successfully Bottled Hawaii


David Hekili Bell

Kona International Airport

Parker Channon

Duncan Channon

A unique selling proposition is marketing gold, but what do you do when your product is just like hundreds of others flooding a competitive category? Kona Brewing was in that tight spot but landed their craft beer in the top 10. How? By using zero syllables talking about their beer and focusing instead on the place that beer is from: Hawaii. Provenance can connote authenticity and quality, but it’s easy to screw up and alienate locals and general market alike. Join a mainland “haole” from Duncan Channon and a Kona airport ops supervisor-turned-actor-turned-creative director to learn how Kona got beneath surfboard and grass skirt stereotypes to bring the genuine Hawaii to vivid life.

Primary Access: Platinum Badge, Interactive Badge
Secondary Access: Music Badge, Artist Wristband, Film Badge
Format: Dual
Event Type: Session
Level: Intermediate