Can Playlists and Spotlights Break an Artist?

Mar 17, 2017

2:00pm – 3:00pm CT

Being featured on a popular playlist is slowly replacing radio plugging. The impact created by digital store spotlights and playlist features is cheaper and more easily measurable. As streaming services gained success and the support of the industry, we ask ourselves - is this enough to break a new music act? We aim to answer this question by looking at successful case studies and the people behind them.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Andreea Magdalina
photo of Michelle McDevitt
Michelle McDevitt

Audible Treats

photo of Stef Pascual
photo of Matt Riley
Matt Riley

Kobalt Music

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Artist Wristband
Secondary Access
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