#newartists

Can Playlists and Spotlights Break an Artist?

Mar 17, 2017

2:00pm – 3:00pm CT

Being featured on a popular playlist is slowly replacing radio plugging. The impact created by digital store spotlights and playlist features is cheaper and more easily measurable. As streaming services gained success and the support of the industry, we ask ourselves - is this enough to break a new music act? We aim to answer this question by looking at successful case studies and the people behind them.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Michelle McDevitt

Audible Treats

Matt Riley

Kobalt Music

Details

Primary Entry:
Music Badge
Platinum Badge
Artist Wristband
Secondary Entry:
Film Badge
Interactive Badge
Format:

Panel

Type:

Session

Track:

Music Industry

Level:

Advanced