Native's Leading Ladies: Making Kickass Content

In this session, some of the native ad industry's leading women innovators will discuss best practices for making killer branded content, addressing everything from brand integration and workflow, to strategic distribution and scaling a content team.

Join the speakers as they discuss the evolving role of native content in the advertising industry, how publishers and brands can form lasting relationships that extend beyond one-off campaigns, and how the rise of social video and introduction of live video has impacted publisher’s native ad offerings.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Melanie Deziel

Mdeziel Media

Annie Granatstein

The Washington Post

Primary Access
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Secondary Access
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