The Evolution of Podcast Advertising

Mar 14, 2017

11:00am – 12:00pm CT

Podcasting is advancing rapidly. In 2016, Edison reported the largest jump in listening since it started tracking podcasting a decade ago. With Fortune 100/500 brands entering the space, podcast advertising is projected to exceed $250M in 2017. Traditional credits remain a major component of that $250M, but publishers and ad networks are pioneering new ways for brands to engage - full series, short-form audio and more. Hot Pod Editor Nick Quah convenes industry leaders to discuss their experiences attracting brands to podcasts. Hear case studies, best practices, insights on what’s ahead for podcast advertising, and why podcasts are the gateway to a voice-enabled, on-demand future.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Matt Lieber
Matt Lieber

Gimlet Media

photo of Bryan Moffett
photo of Nick Quah
Nick Quah

Hot Pod

photo of Matt Turck
Matt Turck


photo of Sarah Van Mosel
Sarah Van Mosel

Market Enginuity

Primary Access
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Secondary Access
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Artist Wristband
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