The Evolution of Podcast Advertising

Mar 14, 2017

11:00am – 12:00pm CT

Podcasting is advancing rapidly. In 2016, Edison reported the largest jump in listening since it started tracking podcasting a decade ago. With Fortune 100/500 brands entering the space, podcast advertising is projected to exceed $250M in 2017. Traditional credits remain a major component of that $250M, but publishers and ad networks are pioneering new ways for brands to engage - full series, short-form audio and more. Hot Pod Editor Nick Quah convenes industry leaders to discuss their experiences attracting brands to podcasts. Hear case studies, best practices, insights on what’s ahead for podcast advertising, and why podcasts are the gateway to a voice-enabled, on-demand future.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Matt Lieber

Gimlet Media

Nick Quah

Hot Pod

Matt Turck

Panoply

Sarah Van Mosel

Market Enginuity

Details

Primary Entry:
Platinum Badge
Interactive Badge
Secondary Entry:
Music Badge
Artist Wristband
Film Badge
Format:

Panel

Type:

Session

Track:

Brands & Marketing

Level:

Intermediate