The creative tools that storytellers have used over the course of the last couple hundred years rely heavily on the common expected experience of a particular medium. Big shifts in the way we tell stories have always been influenced by changes in available technology, from stage to movie theaters, to our living rooms. What can we learn from the experience design of past storytelling mediums, as we experiment in new fields with new technologies, and guide audiences into new storytelling formats weather they exist in the interactive, physical, digital or virtual worlds?