Social Storytelling: Music Marketing in 2017

Mar 15, 2017

4:30pm – 6:00pm CT

This session requires RSVP, and access will only be available to badge types listed under “Primary Access.”

Say your artist has a new record coming out, a band you represent is announcing a tour, or you're just starting out trying to get your music heard. How will you meaningfully communicate this online? The 2017 social media ecosystem is busier than ever before. With ever-changing platform advancements, how do you rise above the clutter & stand out to your audience?

Find success by thinking differently: think like a storyteller, not a marketer. Learn how to craft engaging social story pillars to yield measurable results for your campaign. We’ll deconstruct key social platforms, discuss voice & cadence, explain the value of unique creative content & reveal what trends are important for you.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Deana Cosper
photo of Jess Mills
Primary Access
Music Badge
Platinum Badge
Artist Wristband