Social Storytelling: Music Marketing in 2017

Tell, Don’t Sell: Social Media vs Marketing

Speakers

Deana Cosper

WMA

Jess Mills

WMA

This session requires RSVP, and access will only be available to badge types listed under “Primary Access.”

Say your artist has a new record coming out, a band you represent is announcing a tour, or you're just starting out trying to get your music heard. How will you meaningfully communicate this online? The 2017 social media ecosystem is busier than ever before. With ever-changing platform advancements, how do you rise above the clutter & stand out to your audience?

Find success by thinking differently: think like a storyteller, not a marketer. Learn how to craft engaging social story pillars to yield measurable results for your campaign. We’ll deconstruct key social platforms, discuss voice & cadence, explain the value of unique creative content & reveal what trends are important for you.

Primary Entry: Music Badge, Platinum Badge, Artist Wristband
Format: Workshop
Event Type: Session
Level: Beginner
Online: Website Slides

RSVP