Social Storytelling: Music Marketing in 2017

Mar 15, 2017

4:30pm – 6:00pm CT

This session requires RSVP, and access will only be available to badge types listed under “Primary Access.”

Say your artist has a new record coming out, a band you represent is announcing a tour, or you're just starting out trying to get your music heard. How will you meaningfully communicate this online? The 2017 social media ecosystem is busier than ever before. With ever-changing platform advancements, how do you rise above the clutter & stand out to your audience?

Find success by thinking differently: think like a storyteller, not a marketer. Learn how to craft engaging social story pillars to yield measurable results for your campaign. We’ll deconstruct key social platforms, discuss voice & cadence, explain the value of unique creative content & reveal what trends are important for you.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry
Music Badge
Platinum Badge
Artist Wristband