#LoveData

The Love Algorithm

Mar 12, 2017

3:30pm – 4:30pm CT

When people start dating something interesting happens. Someone who once refused to watch sports now goes on NFL.com to check scores, while someone else decides maybe being vegan ain’t so bad. Upon exiting a relationship, they may shop for a gym membership to get in shape for what comes next. In the digital age, people drop breadcrumbs indicating these life changes, informing marketers of when and how to better reach them.

This panel will join leading data and lifestyle companies with media strategists to explore how consumers leave traces of their relationships online and how this data can be used for better targeting and segmentation. It’ll be a match made in heaven.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Andrew Capone

NCC Media

Jamie Dorfman

MullenLowe Mediahub

Edward Kim

Nielsen Catalina Solutions

Sara Margulis

Honeyfund Inc

Details

Primary Entry:
Platinum Badge
Interactive Badge
Secondary Entry:
Music Badge
Film Badge
Format:

Panel

Type:

Session

Track:

Brands & Marketing

Level:

Beginner