A Tale of Murder: Why Netflix Killed Max

Mar 10, 2017

3:30pm – 4:30pm CT

Would you ever kill something you created? At Netflix, every new feature is rigorously tested before they release it to the general public. Meet Max, Netflix’s talking concierge service who was successful in testing, had significant time and financial investment, but still met his demise two and half years after his creation. So why did Netflix decide to kill him rather than release him to their 85+ million members worldwide? In this session, Sam Horner will share learnings from Max and a number of Netflix design projects. He will discuss how to evaluate a project’s success or failure and how this influences whether to pursue the idea further, or to kill something you are highly invested in.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Sam Horner
Sam Horner


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