The ripple effects of the sharing economy have touched every established industry, including auto, forcing the reimagining of the singular “sell as many cars as possible” goal. Daimler AG saw the tide turning and embraced a notion that recently became the auto industry trend -- that selling vehicles is just one piece of a larger mobility puzzle. Join Mercedes-Benz Research & Development CEO, Arwed Niestroj, and car2go North America CEO, Paul DeLong, for a look at how the mission to sell ZERO vehicles complements the Mercedes-Benz mission to sell as many as possible and why autonomous driving will again redefine the auto industry while completely leveling the carshare/rideshare playing field.