The Hundred Thousand Dollar Snap(chat)


Melissa Davis


It’s confirmed - the future of shopping is social. The rise of social influenced shopping content and increased ad spend proves social media can drive sales, but ACTUAL commerce within social media is a new strategy mastered by a select few. ShopStyle and Neiman Marcus will share what brand marketers, influencers and e-commerce teams need to know to ensure content within this new landscape stays authentic and organic, how to choose influencers within an increasingly crowded market, and a glimpse into the future of brands' optimized social and influencer strategies that turn social followers into buyers.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Artist Wristband, Film Badge
Format: Dual
Event Type: Session
Track: Style
Level: Intermediate