The Hundred Thousand Dollar Snap(chat)
It’s confirmed - the future of shopping is social. The rise of social influenced shopping content and increased ad spend proves social media can drive sales, but ACTUAL commerce within social media is a new strategy mastered by a select few. ShopStyle and Neiman Marcus will share what brand marketers, influencers and e-commerce teams need to know to ensure content within this new landscape stays authentic and organic, how to choose influencers within an increasingly crowded market, and a glimpse into the future of brands' optimized social and influencer strategies that turn social followers into buyers.
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