The Hundred Thousand Dollar Snap(chat)

It’s confirmed - the future of shopping is social. The rise of social influenced shopping content and increased ad spend proves social media can drive sales, but ACTUAL commerce within social media is a new strategy mastered by a select few. ShopStyle and Neiman Marcus will share what brand marketers, influencers and e-commerce teams need to know to ensure content within this new landscape stays authentic and organic, how to choose influencers within an increasingly crowded market, and a glimpse into the future of brands' optimized social and influencer strategies that turn social followers into buyers.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Melissa Davis

ShopStyle

Carrie Fisher

Neiman Marcus

Details

Primary Entry:
Platinum Badge
Interactive Badge
Secondary Entry:
Music Badge
Artist Wristband
Film Badge
Format:

Dual

Type:

Session

Track:

Style

Level:

Intermediate