As brands venture off .com and onto other platforms such as social networks, physical objects, AI conversations, AR, and VR – there is one common design technique currently being used that is not often spoke about: Voice. A few brands actively use Voice as a way to interface with their users in a unique and effective way. Even fewer acknowledge and purposefully design for their Voice. In this Panel, creators with experience working both independently and for bigger brands discuss what Voice means to them as a way of interfacing with audiences. We'll also discuss how you can do meaningful and authentic design for Voice in order to shape your user’s experience across platforms.