As the music industry evolves from a label-centric to an entrepreneurial model, it’s crucial for artists to develop successful partnerships with brands that monetize and promote their art.
Whether local or global, a successful brand-artist relationship can elevate an artist’s profile, promote their music on a massive scale and create significant revenue from touring, endorsements, syncs and recorded music.
That said, not all brand deals are created equal and it's easy to be seduced by a quick buck today that may jeopardize their careers down the road. We will discuss the good, the bad and the ugly sides of brand partnerships and provide some quick tips to help you assess a deal.
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