Help Brands Help You

Mar 18, 2017

2:00pm – 3:00pm CT

As the music industry evolves from a label-centric to an entrepreneurial model, it’s crucial for artists to develop successful partnerships with brands that monetize and promote their art.

Whether local or global, a successful brand-artist relationship can elevate an artist’s profile, promote their music on a massive scale and create significant revenue from touring, endorsements, syncs and recorded music.

That said, not all brand deals are created equal and it's easy to be seduced by a quick buck today that may jeopardize their careers down the road. We will discuss the good, the bad and the ugly sides of brand partnerships and provide some quick tips to help you assess a deal.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Angela Barkan
Angela Barkan

Sony Music

photo of Ally Cherny-Weston
Ally Cherny-Weston

Warner Bros Records

photo of Brian Feit
Brian Feit

BMF Media

photo of Lauren Mauro
photo of Michael Paoletta
Michael Paoletta

Comma Music

Primary Access
Music Badge
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Artist Wristband
Secondary Access
Film Badge
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