#Spanglish

Se Habla Spanglish: A Bridge for Latino Startups

Hispanics have become avid technology consumers and, paired with strong emotional connections to their heritage, this may create a path for startups born in Latin America to enter the U.S. market.

A 2015 Nielsen report stated: "Hispanics have become Super Consumers... With a population that will account for more than half of the population growth in the U.S. by 2020, and nearly 85% of growth by 2060, their current $1.4 trillion spending power will grow even larger.”

The demand is there, so now is a matter of building a bridge that will allow entrepreneurs working in Latin America to reach customers who may be eager for solutions that understand their culture and mindset better.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Ramphis Castro

ScienceVest

Giovanni Rodriguez

The Silicon Valley Story Lab

Sebastian Vidal

Parallel18

Details

Primary Entry:
Music Badge
Platinum Badge
Film Badge
Interactive Badge
Format:

Panel

Type:

Session

Track:

Startup Village

Level:

Intermediate