Se Habla Spanglish: A Bridge for Latino Startups
Hispanics have become avid technology consumers and, paired with strong emotional connections to their heritage, this may create a path for startups born in Latin America to enter the U.S. market.
A 2015 Nielsen report stated: "Hispanics have become Super Consumers... With a population that will account for more than half of the population growth in the U.S. by 2020, and nearly 85% of growth by 2060, their current $1.4 trillion spending power will grow even larger.”
The demand is there, so now is a matter of building a bridge that will allow entrepreneurs working in Latin America to reach customers who may be eager for solutions that understand their culture and mindset better.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.