Giovanni Rodriguez

Giovanni Rodriguez is founder of The Silicon Valley Story Lab, a soon-to-be-launched venture that provides branding, positioning, and content strategy to organizations in markets that matter (where social impact meets market opportunity). A pioneer in an approach to marketing he calls "community story design," he helps organizations to grow by enabling them to develop collective blueprints for action with all of their key stakeholders (customers, partners, strategic investors, influencers, others). Over the years, he has advised numerous organizations including The White House, the Democratic National Committee, The Israeli Foreign Ministry, the AARP, Coca-Cola, SAP, Microsoft, Google, VMware, Singularity University (which he helped to launch in 2009), Parallel 18 (a new economic development initiative in Puerto Rico), and dozens of technology startups, from market entry to exit.