Data Alone Can’t Decode the Fashion Industry

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The rise of the on-demand economy changed consumer interaction due to real-time mobile connections and data-driven personalization. Now it’s happening in fashion. With the explosion of e-commerce and social media, brands have amassed so much data they can now predict shopping behaviors. While technology has given us personalization at scale, it’s taken the “personal” touch out of fashion. People have always been the backbone of the industry and fuel discovery of new trends. Join industry leaders to discuss how brands must leverage both data and people simultaneously to create an unbeatable commerce experience delivering the excitement, emotion, and nuance of fashion for the digital era.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Panel
Event Type: Session
Track: Style