Holograms and the Future of Lifestyle VR & AR

Mar 14, 2017

2:00pm – 3:00pm CT

What role will human holograms play in helping leading brands like L'Oreal, Time and Sony Pictures scale their relationship with consumers in virtual reality and augmented reality? With consumer adoption of immersive platforms like VR and AR, we're seeing brands across industries use this new volumetric medium to reach audiences in an entirely new way. From entertainment and media, to education, commerce, fashion and beauty, how will the future of every industry be impacted by this new digital reality? And how will offline and online consumer behaviors evolve in this new medium when engaging with human holograms?

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Scot Barbour

Sony Pictures Entertainment

Mia Tramz

Time + LIFE VR

Rachel Weiss

L'Oreal USA

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