Holograms and the Future of Lifestyle VR & AR

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What role will human holograms play in helping leading brands like L'Oreal, Time and Sony Pictures scale their relationship with consumers in virtual reality and augmented reality? With consumer adoption of immersive platforms like VR and AR, we're seeing brands across industries use this new volumetric medium to reach audiences in an entirely new way. From entertainment and media, to education, commerce, fashion and beauty, how will the future of every industry be impacted by this new digital reality? And how will offline and online consumer behaviors evolve in this new medium when engaging with human holograms?

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Artist Wristband, Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Track: VR/AR