What role will human holograms play in helping leading brands like L'Oreal, Time and Sony Pictures scale their relationship with consumers in virtual reality and augmented reality? With consumer adoption of immersive platforms like VR and AR, we're seeing brands across industries use this new volumetric medium to reach audiences in an entirely new way. From entertainment and media, to education, commerce, fashion and beauty, how will the future of every industry be impacted by this new digital reality? And how will offline and online consumer behaviors evolve in this new medium when engaging with human holograms?
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.
Scot Barbour
Sony Pictures Entertainment
Linc Gasking
8i
Mia Tramz
Time + LIFE VR
Rachel Weiss
L'Oreal USA