Retail’s Future: Community = Commerce

Mar 11, 2017

3:30pm – 4:30pm CT

Everything consumers want is available at their fingertips, just a click away. But as our cultural addiction to devices grows, so does a major movement that is impacting shopping habits – a rejection of the impersonal. Consumers are craving human connection and community. The future of retail must include interaction and involvement, without the use of a screen, to survive.

Retailers and brands who can provide a live, personal, unique shopping experience will thrive. Community building, curation, story-telling, and one-on-one conversation is crucial for success. Creating a truly interactive, unique experience – one that truly resonates with customers - has never been so important.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Sonja Rasula

Unique Markets

Details

Primary Entry:
Platinum Badge
Interactive Badge
Secondary Entry:
Music Badge
Film Badge
Format:

Solo

Type:

Session

Track:

Style

Level:

Intermediate