Everything consumers want is available at their fingertips, just a click away. But as our cultural addiction to devices grows, so does a major movement that is impacting shopping habits – a rejection of the impersonal. Consumers are craving human connection and community. The future of retail must include interaction and involvement, without the use of a screen, to survive.
Retailers and brands who can provide a live, personal, unique shopping experience will thrive. Community building, curation, story-telling, and one-on-one conversation is crucial for success. Creating a truly interactive, unique experience – one that truly resonates with customers - has never been so important.