One Fan at a Time? Maximizing Fan Engagement
Today’s fans still have money, and they actually do want to spend it! Fan engagement in an on-demand streaming era requires analysis of new options are out there and the desires and behavior of today’s fans, from casual to superfan. We’ll explore how to tap into the fans’ desire to spend more time and money so nothing is left on the table.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.