Brian Kateman coined the term "Reducetarian"—a person who is deliberately reducing his or her consumption of meat—and a global movement was born. In this talk, Kateman, the founder of the Reducetarian Foundation and editor of The Reducetarian Solution (Penguin Random House 2017), explores how the simple act of cutting 10% or more of the meat from one's diet can transform the life of the audience, animals, and the planet.