Brands seek partnerships with artists for a variety of reasons; licensing, scoring, reaching new audiences, events, and more. But how can a artist or band stand out in an oversaturated market? We will discuss strategies for artists to proactively pursue brand partnerships. All that it takes is a little imagination! In today's world the tables have turned for artists - selling music alone isn't enough - and brands are becoming a more and more valuable part of an artist's revenue stream.
This panel will focus on strategies that bands/artists can use to get in front of brands - and how to build successful partnerships from start to finish.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.