Color in Sight: Color Strategy in Design Process

Mar 14, 2017 | 5:00pm – 6:00pm CT
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Color in Sight: Color Strategy in Design Process


Color is ubiquitous in the human experience. For companies, color has long been a tool that the most memorable brands use to assert their identity. However, in a world where attention spans have plummeted, color has become an industry-agnostic tool that only the best brands wield to capture their audience’s attention. By sharing the experience of experts across a wide variety of domains - TEALEAVES and five-star hospitality, PANTONE, Microsoft Design, to Herman Miller - this panel will explore how brands across industries can harness the power of color and how color strategy can have a large impact on the perception of products and services enjoyed by many.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Artist Wristband, Film Badge
Format: Panel
Event Type: Session