Color is ubiquitous in the human experience. For companies, color has long been a tool that the most memorable brands use to assert their identity. However, in a world where attention spans have plummeted, color has become an industry-agnostic tool that only the best brands wield to capture their audience’s attention. By sharing the experience of experts across a wide variety of domains - TEALEAVES and five-star hospitality, PANTONE, Microsoft Design, to Herman Miller - this panel will explore how brands across industries can harness the power of color and how color strategy can have a large impact on the perception of products and services enjoyed by many.