Laura Guido-Clark

Laura Guido-Clark is an expert in the skin of consumer products – their color, materials, and finish. Laura has spent her life studying the always new and surprising ways that human beings react to the look and feel of any given product. As a result, her insights and honed process have defined her role as an experience consultant to help her clients connect with their consumers in a meaningful way.

Throughout her twenty-plus year career, Laura has analyzed the conscious and unconscious influences that drive buying decisions. Her ability to translate those influences into prescient forecasting and concrete applications of color and finish has helped companies such as Herman Miller, HP, Samsung and Toyota design products that resonate with consumers and succeed in competitive markets. Her textile and pattern design include work for HBF, Pallas, Carnegie, Ultrafabrics, FLOR and Uncommon. Laura’s expertise ranges from textiles to consumer products such as automotive, electronics, and major household appliances. 

In 2011, Laura founded Project Color Corps™, a nonprofit organization dedicated to painting urban neighborhoods with color and pattern that impart positive messages of optimism and hope.

Laura was honored as the IIDA Northern California Chapter recipient of the 2014 Leadership Award of Excellence. As a result of her expertise, Laura speaks both nationally and internationally on design and the creative process, and was an expert design blogger for Fast Company.

Speaking Engagements:

CET User Conference, “Design for Change” Keynote Speaker, Grand Rapids, MI October 2016
Language of Color, Keynote speaker IIDA Minneapolis, August 2016
Rise, Keynote speaker IIDA Spokane October 2015
Design & Color, panel discussion on “Inside & Out/Through & Through; a California Perspective”, October 2014
Dwell on Design, panel discussion on “Authentic Design”, June 2013
Cusp Conference, presentation on the topic of “The Design of Everything”, September 2011