From Inception to Exodus: Music in Movie Marketing

Mar 15, 2017 | 2:00pm – 3:00pm CT
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From Inception to Exodus: Music in Movie Marketing

Making Music for Movie Marketing, from Inception to Exodus: It's a long, crazy process to market a movie, and music plays a giant part! Join us as we take you through the strategy of a movie's marketing campaign, and the unexpected ways songs and sound effects get used to tell the tales. Nick Weiss, - SVP of Creative Services at Sony Pictures; Sohrab Nafici - Executive Director of Music/Legal at Warner Brothers; and Anny Colvin - Music Supervisor at JAX @ Rock Paper Scissors will give you their knowledge and insight into the world of trailers and beyond, while Sally House of The Hit House moderates.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Artist Wristband
Secondary Entry: Film Badge, Interactive Badge
Format: Panel
Event Type: Session