Building Brand Narratives With Streaming

Mar 16, 2017

5:00pm – 6:00pm CT

Brands have long used the power of music to engage their fans. In the early days of streaming, brands hosted the party. Music partnerships lived on brand websites and across their social media. Times have changed. Brands are just beginning to see the value of marketing within streaming services. Streaming services are rolling out programmatic offerings to help brands make advertising decisions using data. Time spent on mobile music apps has surged and consumers are open to branded experiences on these services. Users of streaming services are twice as likely as non-streamers to advocate for and feel emotionally connected to brands. It’s time for streaming services to host the party.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Ach Dhillon
Ach Dhillon

Killing Moon

photo of Beth Martinez
Beth Martinez

Danger Village

photo of Sulinna Ong
photo of Nico Perez
Nico Perez


photo of Craig Snyder
Primary Access
Music Badge
Platinum Badge
Artist Wristband
Secondary Access
Film Badge
Interactive Badge