Conversational Chatbots: Your Brand's Duty!

Mar 11, 2017

12:30pm – 1:30pm CT

Conversational Chatbots are the newest way brands are connecting with their audiences. The most successful example of this is the Activision "Call of Duty" Experience on Facebook Messenger, which hit an excess of six million messages on its first day, the most a branded chatbot has ever achieved. This panel brings together representatives from Activision, AKQA (the agency who directed the project) and PullString (the crew and technology who built it) to discuss the success of the "Call of Duty" experience, as well as where conversational chatbots can grow from here.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Kristin Goto
photo of Oren Jacob
Oren Jacob

PullString Inc

photo of Monte Lutz
Monte Lutz


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