Conversational Chatbots: Your Brand's Duty!

Mar 11, 2017

12:30pm – 1:30pm CT

Conversational Chatbots are the newest way brands are connecting with their audiences. The most successful example of this is the Activision "Call of Duty" Experience on Facebook Messenger, which hit an excess of six million messages on its first day, the most a branded chatbot has ever achieved. This panel brings together representatives from Activision, AKQA (the agency who directed the project) and PullString (the crew and technology who built it) to discuss the success of the "Call of Duty" experience, as well as where conversational chatbots can grow from here.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Oren Jacob

PullString Inc

Monte Lutz

Activision

Details

Primary Entry:
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Secondary Entry:
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Format:

Panel

Type:

Session

Track:

Brands & Marketing

Level:

Advanced