Everyone's influential, but some more so than others. Determining whom the top "influencers" are, their influence, and whether it matters for your brand is challenging. Selecting the correct individuals for brand partnerships requires looking at their voice, decision-making, track record and a host of other factors. In this panel, Brian Salzman of RQ, Zach Iser of ICM, Katie Cheng of Samsung US, and Brian Irving of Hampton Creek, will discuss the right formula for businesses to accurately pinpoint the 'Kingpins' that will be most impactful, how to truly determine "influence," and ways to engage with these individuals for more effective brand building.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.