It’s the Fans! Secrets of Successful Live-Streamers


Alex Au


Scott Hellyer

Main Menu

Dan Scarcelli


Mark Zuckerberg recently declared he's “obsessed” with live streaming -- with good reason: the gaming community numbers almost two billion, and that doesn’t count the millions of viewers of live streamers in the arts, news, and at events. So, how do you build a loyal fanbase and audience across media platforms, multiple countries, with diverse interests? The secret is creating a community, where fans are rewarded for interacting with each other and with you. But how do you scale that? New technologies/strategies help live streamers reach fans in a seemingly personal way — but scale to millions. Join us as we discuss the secrets and tactics employed by the world’s most successful live streamers

Primary Entry: Music Badge, Platinum Badge, Artist Wristband, Film Badge, Interactive Badge, Gaming Wristband
Format: Panel
Event Type: Session
Level: Intermediate