It’s the Fans! Secrets of Successful Live-Streamers

Mar 16, 2017 | 12:30pm – 1:30pm CT
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Alex Au


Scott Hellyer

Main Menu

Dan Scarcelli


Mark Zuckerberg recently declared he's “obsessed” with live streaming -- with good reason: the gaming community numbers almost two billion, and that doesn’t count the millions of viewers of live streamers in the arts, news, and at events. So, how do you build a loyal fanbase and audience across media platforms, multiple countries, with diverse interests? The secret is creating a community, where fans are rewarded for interacting with each other and with you. But how do you scale that? New technologies/strategies help live streamers reach fans in a seemingly personal way — but scale to millions. Join us as we discuss the secrets and tactics employed by the world’s most successful live streamers

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Artist Wristband, Film Badge, Interactive Badge, Gaming Wristband
Format: Panel
Event Type: Session