From internet memes to Hamilton on Broadway, we’re witnessing a convergence in the worlds of hip hop culture and academics. The HollaDeck is an interactive experience where participants engage academic content via original hip hop music, videos and cutting-edge technology. After two successful runs at SXSWEdu, we’re excited to bring the HollaDeck to SXSW Interactive, with live performances, role-playing, and widely accessible tech such as mobile phones, AR and VR apps. Plus, learn how to create your own culturally responsive activations with the HollaDeck Kit - and be part of the paradigm shift fusing the worlds of youth culture, rap and education with technology.