How To Launch A Music Career From Scratch

Mar 17, 2017

12:30pm – 1:30pm CT

Starting a music career in today's landscape can often be daunting and confusing for someone who has little to no experience or connections. How do you build a fanbase and how do you effectively monetize it? How do you sustain a profitable music career? How do you handle the rigors of running your own business while enjoying the ride?

Today's artists need to know a lot more than just how to make great music.

A panel comprised of an artist manager, an entertainment attorney and a DIY artist, moderated by a former marketing director at Columbia Records, will discuss, debate and reveal how to launch a successful music career in today's industry.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Ari Herstand
Ari Herstand

Ari's Take

photo of Andrew Leib
Andrew Leib

Red Light Management

photo of Lisa Lester
Lisa Lester

Carroll Guido & Groffman LLP

photo of Patti Silverman
Patti Silverman

SF MusicTech Summit

Primary Access
Music Badge
Platinum Badge
Artist Wristband
Secondary Access
Film Badge
Interactive Badge