Starting a music career in today's landscape can often be daunting and confusing for someone who has little to no experience or connections. How do you build a fanbase and how do you effectively monetize it? How do you sustain a profitable music career? How do you handle the rigors of running your own business while enjoying the ride?
Today's artists need to know a lot more than just how to make great music.
A panel comprised of an artist manager, an entertainment attorney and a DIY artist, moderated by a former marketing director at Columbia Records, will discuss, debate and reveal how to launch a successful music career in today's industry.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.