Starting a music career in today's landscape can often be daunting and confusing for someone who has little to no experience or connections. How do you build a fanbase and how do you effectively monetize it? How do you sustain a profitable music career? How do you handle the rigors of running your own business while enjoying the ride?
Today's artists need to know a lot more than just how to make great music.
A panel comprised of an artist manager, an entertainment attorney and a DIY artist, moderated by a former marketing director at Columbia Records, will discuss, debate and reveal how to launch a successful music career in today's industry.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.
Ari Herstand
Ari's Take
Andrew Leib
Red Light Management
Lisa Lester
Carroll Guido & Groffman LLP
Patti Silverman
SF MusicTech Summit