How To Launch A Music Career From Scratch
Starting a music career in today's landscape can often be daunting and confusing for someone who has little to no experience or connections. How do you build a fanbase and how do you effectively monetize it? How do you sustain a profitable music career? How do you handle the rigors of running your own business while enjoying the ride?
Today's artists need to know a lot more than just how to make great music.
A panel comprised of an artist manager, an entertainment attorney and a DIY artist, moderated by a former marketing director at Columbia Records, will discuss, debate and reveal how to launch a successful music career in today's industry.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.
Ari Herstand
Ari's Take
Andrew Leib
Red Light Management
![photo of Lisa Lester](/vite/assets/person-placeholder-edu-fS1N5G6a.png)
Lisa Lester
Carroll Guido & Groffman LLP
![photo of Patti Silverman](https://img.sxsw.com/2017/presenters/122586.jpg)
Patti Silverman
SF MusicTech Summit