Digital Copycats: Escaping Plato's Cave

Mar 10, 2017

11:00am – 12:00pm CT

Companies are adopting a cookie-cutter approach to design, resulting in experiences that feel oddly similar. Uber. Lyft. Warby Parker. Casper. It’s cut and paste.

In a Plato's Cave of digital replicas – a meta cave of self-referential digital products and services that mimic and gloat in each other's glory – we stop reflecting on what's meaningful vs. prescribed. Design is losing its moral compass, and we’re all guilty. Is there a way out?

In a series of experiments, Will and Kar have developed five tangible routes to evolve the design process, ranging from design research to ideation. Learn how they've applied them to world-leading companies and their results: from London to Hong Kong.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Will Anderson
Will Anderson


photo of Karwai Ng
Karwai Ng


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