Companies are adopting a cookie-cutter approach to design, resulting in experiences that feel oddly similar. Uber. Lyft. Warby Parker. Casper. It’s cut and paste.

In a Plato's Cave of digital replicas – a meta cave of self-referential digital products and services that mimic and gloat in each other's glory – we stop reflecting on what's meaningful vs. prescribed. Design is losing its moral compass, and we’re all guilty. Is there a way out?

In a series of experiments, Will and Kar have developed five tangible routes to evolve the design process, ranging from design research to ideation. Learn how they've applied them to world-leading companies and their results: from London to Hong Kong.