Digital Copycats: Escaping Plato's Cave

Mar 10, 2017 | 11:00am – 12:00pm CT
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Digital Copycats: Escaping Plato's Cave


Companies are adopting a cookie-cutter approach to design, resulting in experiences that feel oddly similar. Uber. Lyft. Warby Parker. Casper. It’s cut and paste.

In a Plato's Cave of digital replicas – a meta cave of self-referential digital products and services that mimic and gloat in each other's glory – we stop reflecting on what's meaningful vs. prescribed. Design is losing its moral compass, and we’re all guilty. Is there a way out?

In a series of experiments, Will and Kar have developed five tangible routes to evolve the design process, ranging from design research to ideation. Learn how they've applied them to world-leading companies and their results: from London to Hong Kong.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Dual
Event Type: Session
Track: Design