Artist as CEO - Running the Show Onstage and Off

Mar 15, 2017

2:00pm – 3:00pm CT

Our panel will explore the new paradigm of “artist as CEO” and present tools to help artists build and manage teams that can concurrently excel in both creativity and commerce.

Attendees will hear music business perspectives on how to persuade a hesitant industry to embrace artist self-management and how wise investments of time and money help to build an effective, ongoing brand.

They will also hear directly from a successful artist/CEO regarding how to blend creative and business principles successfully to form a team that works in sync with one’s artistic vision. Topics addressed will include fan relationships, making records, networking, booking tours, and leading a band.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Chandler Coyle
Chandler Coyle

Berklee Online

photo of Lee Dannay
Lee Dannay

Thirty Tigers

photo of Ed Romanoff
Ed Romanoff


photo of Rachael Yamagata
Rachael Yamagata

Rachael Yamagata

Primary Access
Music Badge
Platinum Badge
Artist Wristband
Secondary Access
Film Badge
Interactive Badge