Turning Exports Into Imports

It's no secret promoting an artist in the States is a vastly expensive venture compared to other markets, often with an unequal return in US dollars. So why bother if it's just a money pit? Or is the financial return being seen through other channels in other currencies? See how leading experts from around the world have leveraged American marketing campaigns to benefit artist development in other territories.

Primary Entry: Music Badge, Platinum Badge, Artist Wristband
Secondary Entry: Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Level: Intermediate