Turning Exports Into Imports

It's no secret promoting an artist in the States is a vastly expensive venture compared to other markets, often with an unequal return in US dollars. So why bother if it's just a money pit? Or is the financial return being seen through other channels in other currencies? See how leading experts from around the world have leveraged American marketing campaigns to benefit artist development in other territories.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Clara Iaccarino

MAKE beLIVE Productions

Rev Moose


Greg Vegas

International Rescue Artists Development

Ed Yen

GCA Entertainment

Primary Access
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Platinum Badge
Artist Wristband
Secondary Access
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